aviinc's Profile

Good point. However a BIG impediment to getting people to switch include: 1) Incompatible Hardware 2) Incompatible Software 3) Perception: "Nobody else" is using it. It used to be that going to Mac meant tossing all your peripherals (from keyboard to printer). Those days are gone, but many don't realize it. A bigger problem is software. If you've invested hundreds or thousands of dollars in MS software (not just OS, but productivity software), none of it will run under the Mac OS. It's hard enough to convince someone to switch their OS AND all their software, but Apple now makes them buy a new box as well. It has to be easier (read: less painful financially) to get people to switch to Mac if they can avoid having to get a new box too. Finally, image is everything. Riding the wave of iPod's success could turn the tide on "no one uses a Mac" (which, btw, is sadly true: 3% is NOT an enormous installed base). However, no matter how "cool" it is to use a Mac or how much more productive people can be, the cost of replacing all the software is huge. The only major advantage Apple can leverage is the fact that there are no viruses, spyware or adware on the Mac. This could be worth the investment in new software (at least to some businesses)....

You need a better Editor to proof read your text: "When Steve was originally cutting deals with the record labels, neither new how successful iTMS would be." should be "... neither KNEW how..." and: "If Australia is any guide, at least one music label think so." should be "..thinkS so." Other than that, it was a good article.