Hey! Apple's gotta advertise somethin'. They might as well have fun doin' it and tweek a few people at the same time. All this emphasis on market share seems a bit missplaced. Jaguar (the car) doesn't have the market share of Chevy, but ya don't see them too concerned. They just keep making "luxury cars". I would consider the Mac a "luxury computer" whos maker is on the leading edge of innovation (which may someday will trickle down to the everyday PC)
Why the New Mac Campaign will Fail