Why all this either/or? Is the increase due to a halo effect or not? Is due to this other thing or not? Methinks the halo effect is real. Does it account for the entire upturn? No. And, maybe unrelated to a halo effect, but still, apparently 1m windows users have switched. The first time ever apple stole market share from windows. Why? I bet the iPod is ONE reason, but not THE reason. Now I'll go to bed.
iPod: The Only Reason to Buy a Mac?